The Odyssey Family of Businesses
Strengthening the Foundation of the Insurance Industry
Odyssey Partners is the parent company behind First Funeral Planning, Odyssey Leads, and Odyssey Benefit Services. Together, our businesses serve as pillars within the insurance industry, helping connect prospective clients, insurance professionals, and carrier partners through education, lead generation, agent support, and trusted business relationships.
Whether you're planning for the future, growing your agency, or expanding your market reach, the Odyssey family of businesses provides the foundation for stronger connections, informed decisions, and long-term success.
Working Together
Three Specialized Brands. One Shared Purpose.
Each Odyssey company serves a distinct role within the insurance industry, united in the belief that better outcomes begin with informed decisions, trusted relationships, and meaningful connections. Together, our companies help consumers and insurance professionals navigate the insurance landscape with confidence.
Connecting individuals and families with licensed, independent agents to explore final expense insurance options.
First Funeral Planning helps consumers access trusted guidance and compare coverage solutions from multiple insurance carriers.
Connecting dedicated insurance carriers and contracted agents through product access, training, resources, and ongoing support.
Odyssey Benefit Services strengthens carrier-agent relationships while supporting the delivery of insurance solutions to consumers.
Providing insurance professionals with lead opportunities generated through targeted marketing, consumer outreach, and inbound, call-in inquiries.
Odyssey Leads connects agents with individuals actively seeking information about insurance coverage options.
Building Connections
Bringing Consumers, Insurance Professionals, and Carrier Partners Together
Each Odyssey company serves a distinct role within the insurance industry, united in the belief that better outcomes begin with informed decisions, trusted relationships, and meaningful connections. Together, our companies help consumers and insurance professionals navigate the insurance landscape with confidence.
Helping individuals and families access information, guidance, and licensed professionals who can help them make informed insurance decisions.
Providing lead opportunities, training, carrier access, and support designed to help agents grow their businesses.
Helping carriers expand market reach through trusted agent relationships, consumer outreach, and effective distribution strategies.
Our Approach
Connecting the Insurance Ecosystem
Each Odyssey business plays a unique role within the insurance industry, connecting clients, insurance professionals, and carrier partners through education, lead generation, agent support, and trusted relationships.
Together, these connections simplify the final expense insurance journey, create opportunities for growth, and help insurance products reach the people who need them. Whether serving clients, supporting agents, or strengthening carrier partnerships, we're committed to building lasting relationships that create value.
Get Started
Find the Right Connection
Whether you're exploring final expense insurance, looking to grow your agency, or interested in partnering with Odyssey Partners, we're here to help you find the right path.
Explore our family of companies, connect with the right team, and discover how Odyssey Partners brings clients, agents, and carrier partners together through meaningful relationships.
Frequently Asked Questions
Questions About Odyssey Partners and the Odyssey family of businesses
What is Odyssey Partners?
Odyssey Partners is the parent company of First Funeral Planning, Odyssey Benefit Services, and Odyssey Leads. Together, these businesses help connect potential clients, insurance professionals, and carrier partners through agent education, product education, lead generation, and insurance distribution.
How are First Funeral Planning, Odyssey Benefit Services, and Odyssey Leads connected?
Each business serves a distinct role within the insurance industry while supporting a shared mission. First Funeral Planning connects consumers with trusted guidance. Odyssey Benefit Services strengthens relationships between contracted agents and carrier partners. Odyssey Leads connects insurance professionals with prospective clients through targeted lead generation programs.
Together, these businesses create the relationships that make insurance distribution work.
Does Odyssey Partners sell insurance directly?
No. Odyssey Partners does not sell insurance directly. Through its subsidiary companies, Odyssey Partners supports licensed insurance agents, carrier partners, and consumers by providing education, lead generation, agent resources, and distribution support. Insurance products are offered through licensed insurance professionals and carrier partners.
How can insurance agents work with Odyssey businesses?
Insurance agents can work with Odyssey businesses in a variety of ways. Agents may connect with clients through First Funeral Planning, purchase qualified lead opportunities through Odyssey Leads, or contract with Odyssey Benefit Services to access carrier relationships, training, resources, and ongoing support.
Why does independence matter in insurance?
Independence allows Odyssey companies to maintain relationships across multiple carriers and support a variety of insurance solutions. This flexibility helps potential clients explore their options, gives agents greater choice in final expense products, and helps carrier partners expand their reach through trusted relationships.
What services does Odyssey Benefit Services provide?
Odyssey Benefit Services operates as an Independent Marketing Organization (IMO), partnering with insurance carriers and contracted agents to provide product access, training, marketing resources, and ongoing support. By cultivating relationships between carriers and agents, Odyssey Benefit Services helps insurance professionals better serve their clients while supporting carrier goals.
How does Odyssey Leads help insurance agents?
Odyssey Leads provides insurance agents with lead opportunities generated through targeted marketing and consumer outreach efforts. By connecting prospective clients with insurance professionals, Odyssey Leads assists agents in identifying and engaging with individuals who have expressed interest in learning more about available insurance coverage options.
